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Inner Mongolia promotes culture and art in Shenzhen

chinadaily.com.cn | Updated: 2019-01-09 15:09

Northern Inner Mongolia autonomous region has planned to conduct research and innovation to popularize its Wangfu embroidery.

A local intangible culture heritage, Wangfu embroidery is known for its fine and smooth workmanship, unique texture and local history and culture presentations.

Art works carrying Wangfu embroidery [Photo provided to chinadaily.com.cn]

The region has reached an agreement with a Shenzhen company to apply Wangfu embroidery to fashionable items, such as bags and suitcases, to popularize the charm of the intangible culture heritage.

The idea is to create a brand image and increase value for the whole Wangfu embroidery industry.

Inner Mongolia would also stage a series of costume competitions to present its embroidery culture to the world.

  
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