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Top Belgian bag brand continues to make inroads into China

By XU HAOYU | China Daily | Updated: 2019-08-10 10:46
Jean-Marc Loubier Delvaux chairman and CEO [Photo provided to China Daily]

By 1875, Belgium had a high density of rail networks. A Brussels-based luggage maker then saw the travel revolution approaching and filed its first patents for handbags in 1908, realizing that women would want to keep their precious belongings at hand during their travels.

That's Delvaux.

After being acquired by First Heritage Brands in 2011, Delvaux flourished internationally. And in late June, the brand opened the fifth boutique in Beijing in the newly-expanded China World Mall.

Founded in 1829 by Charles Delvaux, Delvaux is a Belgian brand born one year before the Kingdom of Belgium.

In 1883, it was granted the title of "Purveyor to the Court" by King Leopold II.

In 1933 Franz Schwennicke took over the business. And Delvaux became an exclusive brand and the first to introduce seasonal collections, mirroring the practices of haute couture.

Following his lead and then later that of his wife Solange, Delvaux has produced many masterpieces.

Among them is the collection named "Brillant", created for the Brussels World's Fair in 1958.

Till now, the brand has created over 3,000 handbags.

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